what, exactly, is a Pharmaceutical Sales Brag Book?
Many of you new to the pharmaceutical sales career search process may not have heard of using brag books or interview portfolios to win the job. It’s simply a way to support or prove the claims made in your resume and within the interview. In effect, it’s a sales aid similar to the detail binder that pharmaceutical reps utilize when promoting products to physicians. In the same manner that the detail binder backs-up, supports and adds credibility to a rep’s sales presentation, the pharmaceutical sales brag book adds credibility to your resume and supports your assertions of skills, experience and accomplishments. In fact, the brag book is considered such an essential part of the pharmaceutical sales interview that if you fail to create one…you will, without exception, fail the interview. PERIOD! Just as a pharma rep utilizes “features and benefits” to sell a product, you must think in those terms, as well. Your mission is to shamelessly sell your “benefits” (aka achievements) to the
