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What exactly is a marketing defect of a specific product?

April 26, 2017defect Marketing Product

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What exactly is a marketing defect of a specific product?

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A. A marketing defect occurs when the marketer who sells the product fails to place appropriate warning labels or instructions which would explain to the consumer how to use the product in a safe way. For instance, if a certain pill makes an individual too sleepy or groggy to drive, the marketer must place warning labels on that bottle of pills so customers will know not to drive while taking the medication.