What exactly is a Color Marketing Consultant?
Someone with extensive training, knowledge & ability in the various disciplines of color, such as… • Color Trends & Color Forecasting Identifying emerging color trends is serious business & fulltime work for some professional color forecasters. The public has an insatiable appetite for color trend information…and most magazines & newspapers feature articles about colors that are already available…what’s new & hot in the marketplace. But why would it be important to find out about color trends 1-3 years ahead of time…before they are actually seen in the marketplace? Before they’re even “born” as new colors for cars, cell phones, fabrics, beddings, & furniture? It’s crucial for color-sensitive industries, such as interior designers, product manufacturers & the fashion industry to be on the cutting edge of color trend information. A Color Marketing Consultant is a valuable resource for insider color trend information. • Color Theory, Color Psychology, & Color Marketing Intelligenc
