What exactly does the Consistent Value Proposition have to do with Ethical Search Engine Optimization?
There are two main schools or rather philosophies within the search engine optimization world. Thought number one is to work against the search engines and your clients with trickery, smoke and mirrors, unrealistic expectations and short term thinking. Method number two is to work in tandem with the search engines and your reasonably expecting clients, by following the rules the search engines put forth to create a quality, user friendly, relevant, unique, valuable, engaging, sticky, thought provoking, fresh, and intuitive website. Working against the search engines in an unethical SEO or SEM manner may commonly consist of: Building doorway or cloaking pages Creating link farms The use of multiple domains with identical content Purchasing links Invisible text Irrelevant content / misleading content Automated software used to submit or trick the search engines Automated software that creates huge numbers of similar pages with little to no unique content Automated software used to barrag
