What exactly does “Pre-Press” mean?
Pre-press refers to all work that is done to digital files prior to the printing project being put into production and actually printed. Pre-press is a catch all phrase that can include the design, typesetting, photograph retouching and conversion to CMYK, illustration, color correction, proofing and revision work. Projects typically go through a design stage where concepts are presented to clients, and after approval, actual production work begins. Pre-press work for Design-First, is an extension of the design work already completed, but includes some final file preparation to make sure all image files used are converted to CMYK from RGB, that all image files are of the correct resolution for offset lithography printing, bleeds are correct and that all text is converted to outlines so there will be no font issues when the pre-press file is received and processed by the printer.
