What exactly does an “art director” do?
The art director is the representative from the advertising agency. An art director oversees choosing child models as well as directs the photo shoots. An art director is also responsible for the advertising campaigns and commercials. What does “booking” mean? If your child has been “booked,” it means his or her job with a particular commercial or modeling gig has been confirmed. Unlike in some life scenarios, getting “booked” in the child modeling business is a good thing! What is involved with “casting”? Also called a “casting call,” this is when child models and actors are seen in person. Oftentimes casting involves getting in front of the camera and casting agents, art directors, and clients are likely present. Does my child need a “comp card”? A comp card, also known as a composition card, is a card that includes photos and statistics about a child model. Comp cards are generally sent to producers and art directors for casting purposes, and usually unnecessary for baby models. Wha
