What exactly does a celebrity publicist do?
Pulling the media’s strings to make sure the all-powerful public likes their clients (or at the very least, is aware of them), a publicist’s work is never done — especially considering the bipolar behavior of many of their clients. One minute they’re offering to help clean up an oil spill, the next they’re trashing their hotel room. Nobody said covering the butts of the rich and famous was easy. So what do publicists do exactly? In short, they accentuate the positive and downplay the negative. Ever come across a fluff piece in a magazine touting how much so-and-so gave to charity? How about a five-minute “news” segment on some star’s swanky house? That’s what a publicist does. Similarly, whenever a celebrity suffers an unfortunate bout of bad j
