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What, exactly, do Creatives do?

April 26, 2017creatives

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10 Posted

What, exactly, do Creatives do?

1 Answer

0

10 Posted

They concept ads as a team of an art director and a copywriter. This process may include one or more of the following: painstaking research, writing, focus groups, kung-fu movies, visualizing, perspiring, sketching, staying up all night until an epiphany hits and/or Chinese food.