What Exactly Can a Competitor Analysis Reveal?
This is a very common question because many site owners don’t know the lengths that a competitor may have gone to obtain top rankings. The following examples are some of the discoveries I have uncovered in a typical competitor analysis: • By examining a competitor’s link structure I have found that many of the links with the most credibility came from websites the competitor actually owned. (Determining the ownership of the domain names required some sleuthing because the whois information was ‘private’ but ultimately the info became available.) In a couple of cases several of these domains had legitimate websites and this prompted some great ideas for my client to attain more traffic. • While researching a competitor I noticed that although the competitor’s website was very similar to my client’s, there was one major difference; the competitor’s website structure was far better optimized. By outlining the structure the competitor used and improving on it with my own expertise our clie
