What exactly are the social aims of Real Baby Milk CIC?
• Real Baby Milk exists to support and encourage women in making an informed choice when deciding how to feed their babies. • Real Baby Milk will support breastfeeding women by giving them easy access to all forms of support available to them. • Real Baby Milk will support the work of Health Professionals and the UNICEF Baby Friendly Initiative as this is fundamental to women having good support and a subsequently positive breastfeeding experience. • Real Baby Milk seeks to engage with all sectors of society and encourage a greater uptake of breastfeeding. • Real Baby Milk seeks to fill any gaps and provide information that the women tell us is needed. • Real Baby Milk will act as a portal for all types of breastfeeding information and support, giving women one place to locate all • Real Baby Milk will continue to look at the breastfeeding issue creatively and responsively, enabling the organisation to be creative and flexible in its approach. • Real Baby Milk will accept no commercial
