What ever happened to Crystal Pepsi?”
Crystal Pepsi was marketed as a caffeine-free “clear alternative” to normal colas, equating clearness with purity and health. Its marketing tagline was “You’ve never seen a taste like this”. However, the taste was not significantly different from other colas; unlike other colorless soft drinks, which usually have a lemon-lime flavor, Crystal Pepsi tasted much like original Pepsi. The product arrived in test markets in April 1992, to a positive response. Pleased with the results, PepsiCo began to sell it nationwide in 1993. A large marketing campaign was launched, for which the company invented the world’s first photo-realistic, computer-generated bus wrap printing. A series of television advertisements using
