What events led to the introduction of Pippin?
The percentage of personal computers having CD-ROM drives, is rapidly approaching 100% for the Macintosh. In 1994, for the first time, the worldwide sales of personal computers (from all manufacturers) into the home exceeded 10M. It was also the first year in which more personal computers sold into the home went those already having a personal computer. More than 60% of the households in the U.S. have combined gross income less than $40,000 per year. While most of these homes have one or more television sets, it is expected that even by 1997 the number of homes in this category with a personal computer will be well below 10%. The high barrier price of personal computers is limiting its penetration into homes around the world. Multimedia hardware and content sales will be limited in the years to come, just as many new title publishers are entering the industry. It is essential to the long-term health of the CD-ROM title industry that the growth it is experiencing now, continue into the
