What evaluation measures should a TACT program include?
Evaluation measures must reflect the specific objectives of each TACT program. Typical measures that most TACT programs will need include public awareness (generally collected by surveys), driver behaviors (usually from observations of drivers on the road), process (the tally of activities) and crashes (from police crash reports if a reasonable sample size can be expected in the test areas). There are several ways to collect data for each of these measures. An experienced evaluator will be able to select the most appropriate techniques for local conditions.
