What else qualifies the re-launch of WiseGuys as a CRM tool?
: WiseGuys fulfills the promise of 1-to-1 marketing first described by Don Peppers and Martha Rogers a decade ago. Research by ATG Services has shown that, even with advances in technology, 3/4 of consumers want personalized product recommendations, but only 1/4 of marketers offer them. WiseGuys CRM has begun to fill that void. In fact, our early results show up to a 30% response rate from 1-to-1 email campaigns.
