What else is being done to promote AKC Registration?
We are less than a year into a five year strategic plan that has already introduced a suite of benefits and resources for the fancy including a breeder newsletter, full litter registration option, litter coupons, online accounts and enhancements to online dog registration. In addition, AKC has introduced new registration benefits like dog.com e-certificates for both breeders and individual registrants and complimentary first office visits at participating veterinarians. As we continue implementing the plan, additional programs for breeders and new dog owners will be introduced. We have made a significant investment in a diversified advertising campaign that communicates our mission and promotes the value of AKC registration and the integrity of our Registry. Our message embodied in our advertising tagline “We’re more than champion dogs. We’re the dog’s champion” has reached almost 200 million people in print and broadcast media during the past year.
