What Else Can Be Done To Increase Direct Marketing Response Rate?
You can send a personalized direct email as a follow-up to your direct-mail campaign. You can create a modified version of your PURL pages (which has only minor modifications from the original one you created for your direct-mail campaign). In this version you thank them for the fact that they opened their email and visited the site as a response and give them a freebee like free subscription to your e-Newsletter or a special fact-finding report you wrote. Inside your email, you should place the PURL addresses that you had created for each prospect and encourage them to visit their own customized web site. In addition, you can equip the form on your PURL pages with an auto-responder. Auto-responders are automated email systems that you can assign to a web response form, such that you can have the system to send an email automatically as soon as the form is filled out and submitted by your prospect. In more sophisticated auto-responder systems you can create numerous emails that would g
