What efforts have been taken by the brand to promote and support football in India?
6v6, the amateur football tournament we organize, is now held in India as well. We have associated with the Mumbai Football League to felicitate the man of the match and man of the tournament. We are the sponsors for the Goa Football team for the Santosh trophy. We might even be looking at creating our own platform to promote football in India. However, it’s too premature to talk about it now. What was the objective behind the brand’s association with the Mumbai Football League? How will the brand optimise on this association? Are there any additional promotional efforts around this association? We’re always looking to promote local talent. Teams are always looking for corporate sponsors for basic things like gear and practice venues, because the standards are not that high in India. The core reason for associating with the Mumbai Football League is to promote the player of the tournament and match, giving a chance to upcoming talent and recognizing that. We will also get branding at t
