What effects will a new arena have on Hammarby?
Well, first of all it will most likely have an enormously positive upside for the economy. The turnover will probably triple the first year, and will most likely continue to grow after that. In a sporting point of view, it cannot be stressed too much how important a new arena will be. Hammarby will be more attractive to potential transfers. To play on a new arena with excellent facilities is something all football players want to do. Higher transfer funds can be allocated to attract even better players, we will probably to compete economically with the largest clubs in Norway and Denmark (which have a more beneficial tax system). Not the least, Hammarby will probably increase sponsor income dramatically, at least initially. Companies will be able to use the facilities for conferences and shows, either when there’s a football match or at some other time. Additionally, Hammarby can sell more attractive seats to sponsors. Today, the attractive seats on our current arena are very limited (
