What effect will the new university name have on Franklin Pierce?
The new university name will require the institution to develop a new logo and graphic design for use in its numerous publications, website and other forms of communication. We are working with a branding and communications firm to develop the graphic identity and key messages that will convey our new status as a university. As this process advances, meetings, discussion and training will take place with various campus groups to ensure we present an accurate and unified image of the institution.
