What effect will estimation by photo upload technology have on the shape of the overall marketplace?
Today the average shop writes 127 physical estimates per month. It takes roughly 30 minutes for the technician to write down the details and hold hands with the consumer. Less than a third of these estimates will close. The average ticket is $2,000. Meanwhile on DentBetty a shop can make a ballpark estimate that is good enough to get the consumer in the door in under 2 minutes. This means more estimates at a radically lower cost. Now that $500 keyed car is profitable business whereas in the past the cost to get that customer and estimate the job precluded it from being worth going after. We expect the total number of estimates to rocket upwards tenfold and the average ticket to go downwards. Another phenomenon worth noting: consumers have told us repeatedly that they would like to get their dented car fixed, but they don’t have the time to run around town to get several estimates right now. The convenience we are introducing will support the growth of the overall out of pocket dent rep
