What effect does surrealism have on advertising?
well, consider this, It’s been found that when something is strange or peculiar one is more likely to remember it. for example, if something strange happens like you see, i don’t know, a squirrel water skiing, you remember that. Now consider in advertising, there’s a commercial that starts with the frog that eats the thing of gum, and it zooms out and the frog is a part of a snowflake, there’s a castle, then there’s the prince and the princess kissing, and i’m pretty sure the gum commercial is easy to remember because it’s decently absurd. I’d focus on saying it’s a technique used to help consumers remember the product.
