What does variable data or personalized one-to-one marketing mean?
This is the latest breakthrough in improving response to direct mail campaigns. This is the addition of data relevant to the recipient, like their name, printed throughout a campaign, or images that mean something to the reader. For us at PNP, our research determined that the addition of “name only” increased response rates by up to 44%, and the use of full color and a special offer can increase response even further. We know that women make most of our healthcare buying decisions, so all content has been tailored to that reader. In addition, in the US, we have upgraded our direct mail list service to provide you with the female head of household name, which we incorporate throughout your newsletters and postcards. Response has escalated and clients report generating anywhere from 20-200 new patients per month as a result. This service is automatically included in the US, and we can provide this service in Canada when you opt for our first class postage upgrade.
This is the latest breakthrough in improving response to direct mail campaigns. This is the addition of data relevant to the recipient, like their name, printed throughout a campaign, or images that mean something to the reader. For us at Patient News, our research determined that the addition of “name only” increased response rates by up to 44%, and the use of full color and a special offer can increase response even further. We know that women make most of our healthcare buying decisions, so all content has been tailored to that reader. In addition, in the US, we have upgraded our direct mail list service to provide you with the female head of household name, which we incorporate throughout your newsletters and postcards. Response has escalated and clients report generating anywhere from 20-200 new patients per month as a result. This service is automatically included in the US, and we can provide this service in Canada when you opt for our first class postage upgrade.
