What does Tru Noni juice taste like?
We’ll be perfectly honest. Pure Noni juice squeezed fresh from the fruit, with all its amazing healthful benefits, has an unpleasant taste and smell. Many of our customers describe TRU NONI juice as having a strong bitter taste with a blue cheese smell. Chris Kilman (the Medicine Hunter) appeared on Dr. Oz’s TV show (aired in October 2010) and described pure Noni juice as having a “funky” cheese taste and aroma. We also agree with his opinion that it is important to drink pure Noni juice (without chemical preservatives and added sugar-rich fruit juice concentrates found in some Noni products). The good news is you can add your own favorite juice flavor to mask the taste if necessary.