What does the word “Geneve” on a watch mean?
Just as Geneva is a more specific location than Switzerland, the desgination “Geneve” is a more exacting mark of prestige given to watches by the Bureau de controle des Montres de Geneva. To qualify, in addition to matching all the above criterion for a Swiss watch, it must have had one of its major manufacturing steps take place within the Canton of Geneva. The theory is that at least 50% percent of the manufacturing costs will have been incurred “locally,” protecting the trade and ensuring quality assembly.
