What does the Wicca god do if the goddess is the one who gets the attention and worship?
My personal belief (and this is only my opinion) is that when humans (generally speaking) moved away from a reverence for nature and the duality of deity to worshiping a single male god to the exclusion of all else (including nature), we unbalanced the natural order of things. The New Age swing to goddess worship swung the pendulum in the other direction. It will only be when we recognise the importance of the planet we live on (and from) and accept the duality of deity that the balance will eventually be returned.