What does the USTOA symbol in a travel brochure mean to a consumer?
It means that the tour operator has been in business at least three years and has 18 industry references. Additionally, the company must participate in USTOA’s Consumer Protection Plan by posting a $1 million bond, letter of credit or certificate of deposit to be used solely for reimbursing consumers in the case of bankruptcy or insolvency. The symbol also represents commitment to truth, accuracy and clarity in advertising. In a nutshell, a company deserving your confidence.
