What does the term “Opt-In” mean?
“Opt-in” email refers to email which is sent to recipients who HAVE agreed to receive it in advance. These recipients have all subscribed to one or more mailing lists, and understand that they will be receiving email advertisements as a result of that subscription. Opt-in email lists include the subscribers information, such as name, address, age, gender, telephone number, etc. They also include the IP address of the subscribers computer (when they joined the list), the date and time they joined, and the website URL where they signed up for the list. We also record the URL of the website’s privacy policy, which details the way the website may utilize the subscription information they collect.
