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What does the term “CPA” mean?

April 26, 2017CPA mean term

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What does the term “CPA” mean?

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The term “CPA” means “Cost Per Action”, and is used in calculating advertising payments. Let’s say you are seeking new internet subscribers for your newsletter, and you agree to pay an advertiser $1.00 every time they refer a new subscriber to you. The CPA rate for new subscribers to your newsletter is $1.00. You might advertise it like this on your website then; Seeking new newsletter subscribers, CPA $1.00.