What does the slogan, “A Paper Designed With Readers in Mind” mean?
It is the editor’s opinion that people who read are more intelligent and demanding than those who don’t and that it is our responsibility to serve them as well as we can. We feel it is important to provide information in an interesting and entertaining way and that it should be written well. We believe our readers are discerning people who like to read and that we should respect their level of intelligence. We believe that the same people who read the Beacon read big-market publications such as the Chicago Tribune, the New York Times and the Washington Post and that it is against their level of excellence that we will be judged.