What does the Return Path Certification program have that other certification programs don’t have.?
Path works directly with leading ISPs and spam filters to ensure optimum delivery to the inbox. Return Path believes that best practice reigns above all. If you are a good sender that works hard at providing relevant email to people who want to receive it, then you should naturally reap the rewards of being a good sender. Certification is a trusted means by which receivers can make better filtering decisions and provide special benefits for senders who continually comply with the rigorous standards imposed by the program by following universal best practices when sending their mail.
