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What does the ratio broadcast/orders for each track in charts mean?

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What does the ratio broadcast/orders for each track in charts mean?

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The ratio broadcast/orders for each track is the proprietary parameter of TopHit 100 charts. This figure means how many times a week on average a track should be played for the audience to order it at least once. Due to this parameter it is possible to estimate the demand level of a track. Following the changes of this ratio, it is possible to understand the trends of the track perception.

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