What does the progressive enhancement model do so that the search engine can find the content?
Aoki: What happened previously is we had a large amount of content showcased through a scrolling DIV. We’d used XHR [XMLHttpRequest] to pull the content into that DIV from the backend. Because we wrote that on the fly, when the search engine came through it didn’t parse the JavaScript and so the only thing it saw was the fact that there was this empty DIV and never went in. So the search engines were blind to the content? Aoki: That’s right because we were pulling that content in dynamically across our Ajax pipe. Now, how does it work? Aoki: Now, what we do is all the content exists in the form of raw HTML and if you’re a search engine or you’re a text browser or you’ve turned off CSS and JavaScript in your browser that’s all you get. But it’s a perfectly readable, perfectly viewable page in its own right. Then we apply a set of styles on top of that and you get a prettier view. If you’re a mobile phone with an underpowered Web browser that’s probably the view that you see. If you’ve t
