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What does the phrase managing the total enterprise describe?

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What does the phrase managing the total enterprise describe?

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All treatment providers must effectively manage more than just patient care. To be successful and sustain a quality program involves multiple management components including strategic direction, leadership issues, non-profit board relations, human resource management, budgeting and business planning, site operations and many more. While the for-profit business community has historically looked at the full scope of operating a business, many non-profits are run by clinically trained professionals who often have more difficulty managing the business components and total operations beyond just clinical care. We bring to your organization our experience in balancing that blend of clinical and business needs in a real-world environment.

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