What does the oil taste like?
Palestinian olive oil is aromatic and flavorful. Even for the non-expert, the difference is immediately noticeable. Traditional Mediterranean oils are strong flavored. In the U.S., consumers are more accustomed to mild seed oils such as corn and soy oil. Olive oils encountered in the supermarket are often blended to be bland to appeal to the American palate. They may be labeled “lite” or “light”, which refers to their flavor, not the caloric content. Newly pressed olive oil has some of the strongest flavors you will encounter. This olive oil is characterized by its distinct personality, robust aroma, and a flavor evocative of fresh fruit. It has a peppery bite and a hint of bitterness [a desirable trait] that disappears as the oil ages over time. Once you have tried olive oil from Palestine, most other olive oils appear bland by comparison.
