What does the National Equine Industry Look Like and How Does it Measure Up Internationally?
Speaker: Susan Stewart, Equine Canada Coordinator, Export Market Development As the liaison between Equine Canada’s member breed associations and Agriculture Canada’s export market development program, Susan brings unique opportunities to Canadian breeders that will strengthen our position as international exporters of horses and genetics. The first steps in marketing are to review the resources available and to understand the target market. Susan will provide an overview of the latest research in Canada and explore the target markets of the various breeds along with the opportunities for export development in 2010 and 2011. Fédération équestre du Québec Speaker: Renée Levesque FEQ, the federation for our host province is celebrating its 40th anniversary and has news to share on recent member benefits, including programs in support of breeders. Renée will provide an overview of a recent Quebec research study and census and explain how these findings will lead to opportunities to host i
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