What does the name Maggiora in the door mean?
Maggiora is a coach builder who assembles the car in Chivasso (Torino) • Q: If Maggiora assembles the car, then where is the chassis made? A: The body is welded at Ilcas in Sparone • Q: Will the barchetta Coupé I saw in the various car magazines ever be produced? A: Alessandro Sopetti (of Maggiora’s Product Development) said that the prototype shown at the Turin fair had a good feedback especially from the women who visited the booth. But Fiat (Paolo Cantarella) has decided to not produce it because the selling volumes would have been not enough for the investment necessary to build this car. Besides, Fiat already had a coupé in their model program.
