What does the name “Concerto” mean?
In musical terms, a “concerto” is a masterpiece that highlights one instrument amidst an entire orchestra. Likewise, Concerto the digital signage system highlights the messages of one organization while enhancing the overall value of that organization’s communications by tying in all of the other diverse messages important to the entire campus community. The case used to be that one organization, such as the management school, would have its own information system isolated from the rest of the campus community that served up only management-related announcements. Concerto changes the game through the use of “feeds,” which are content categories based on the ways in which the university already operates.