What does the music publisher or administrator do to exploit or market the musicians songs?
The publisher/administrator collects the (1) performance royalties (ASCAP/BMI), (2) mechanical royalties (from the sale of cds, records, tapes), (3) print income (from the sale of sheet music), and (4) synchronization fees (from selling the songs to television, video, film and for commercials where the songs (or portions of songs) are set to the visual images). The publisher/administrator may also negotiate with record companies for the release of a song(s) and may negotiate the release of the song(s) overseas in foreign distribution agreements and/or subpublishing agreements.