What does the Live & Active Cultures seal on the yogurt package signify?
The presence of the NYA’s Live & Active Cultures seal on a yogurt product’s label provides consumers assurance that the refrigerated yogurt product contains at least 100 million cultures per gram at the time of manufacture, and that the frozen yogurt product contains at least 10 million cultures per gram at the time of manufacture. The seal enables consumers to make informed choices when they buy yogurt. The presence of the seal assures consumers they are getting at least a certain level of a product attribute – live and active cultures – that they seek from the yogurt.
