What does the IHC have to do with an upcoming movie called 2012?
The commercialization of The End of the World is starting to heat up. Beginning this fall, I’m certain our television viewing will be peppered with graphic representations of tsunamis, earthquakes, colliding planets and all sort of apocalyptic scenarios ~ all courtesy of Sony Pictures. There’ll simply be no excuse for not being aware that we all have only three more years to live. Sony’s big movie “2012” ~ ostensibly about a researcher leading people in a battle against such events, directed by Roland Emmerich and starring John Cusack ~ is due out November 13. Taking a lead from the ABC hit series “Lost,” Sony’s “2012” website features a fictitious scholarly organization called the Institute for Human Continuity (IHC), complete with mission statement, press releases, and made-up history. “The Institute for Human Continuity is dedicated to scientific research and public preparedness. After more than two decades of rigorous research from the world’s top astronomers, mathematicians, geolo
More on the IHC Movie saga now that has been ongoing for quite some time. It has been reported that ‘The Institute for Human Continuity’ is nothing but a hoax and is designed to increase sales for upcoming Sony Pictures film ‘2012′. As reported from Examiner, 2012 is scheduled to release in theaters on 19th November, and is another of those ‘end of the world’ type movies. The IHC viral marketing strategy has come in for criticism lately, as some believe it has taken things too far, particularly with the lottery number scam that materialized recently. On the other hand, you could see it as a clever marketing ploy by Sony and an ideal way to engage interest before the release of this movie. Sources: http://www.inentertainment.co.
