What does the ideal Bulk Email Campaign Look Like?
How to Rate a Bulk Email Campaign: I created the following chart to help you better understand how you need to gauge the success of your emailing campaign. It is important to realize that when you send a bulk email campaign, that your reaching an audience that has never received prior correspondence from you.This means your open ratio’s are going to be dramatically lower than what they would be if you were emailing to a “relationship” based list (which is a list that directly opted into your website to receive email from you). Relationship based “opt-in” email lists generally have an open ratio between 30-60% and nearly zero SPAM complaints. Since bulk email lists and purchased lists (where the prospect did not directly “Opt-Into” your specific website) generally have an overall lower open ratio, I have given examples below of how you would best judge the successes of any bulk email campaign.
