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What does the GU 69 stand for on the back of NFL players helmets?

April 26, 2017football GU helmets NFL PLAYERS Sports stand

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What does the GU 69 stand for on the back of NFL players helmets?

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The 69 GU stands for NFL player representative Gene Upshaw died in August 2008 so the league put a patch on all NFL merchandise this year with the logo GU 69 to be wore the whole season.