What does the future hold for the RV market?
• Changes in the frequency and duration of vacations favor the RV industry. Americans are traveling shorter distances and on weekends with less planning, according to recent studies. For RV owners, this is a convenient travel pattern. • Primary RV demand remains very good and the potential for future sales is bright, according to a 2005 University of Michigan study. Among U.S. households that have never owned an RV, more than one in six expressed interest in purchasing an RV in the future. • Both parents and empty-nesters are strong potential buyers of RVs, and promising future prospects are emerging among younger, ethnically diverse consumers, reveals a Harris Interactive study commissioned by the Go RVing Coalition. Generation Xers, exhibit interests in outdoor activities that are highly compatible with RVing, the study found. • Ownership and demographic trends favor substantial RV market growth, according to the University of Michigan. As baby boomers have been entering their prime
