What does the future hold for online video advertising?
To understand where the online video advertising market is at and where it could go from here, it would be sensible to start by taking a look back. Jamie Estrin, managing director of Web TV Enterprise (www.webtventerprise.com), investigates. In august 2006, when I founded Web TV Enterprise, YouTube was successfully selling in the idea that watching video on your laptop or PC was viable and offered a strong user-experience. While YouTube was exploding, there was hardly any pre-roll advertising to be seen on UK websites. This had much to do with professionally produced video content available on the web at that time, or rather the lack of it.
