What does the FAIR PLAY campaign involve?
Communication is central to the campaign, involving a range of initiatives under the FAIR PLAY banner to raise awareness of the benefits of continued investment in plant breeding and the need to combat farm-saved seed evasion, as well as ensuring farmers are clear about their legal responsibilities on farm-saved seed payments. In addition, plant breeders have introduced a number of practical measures to improve compliance, including major investment in a new farmer database, simpler forms and better intelligence about seed and variety use. This system will cover many more farmers than before, and will vastly improve the ability to identify and tackle noncompliance. 4.
