What does The Cistek Group do?
The Cistek Group helps companies define the value proposition for their product, solution, or services that they offer to their customers. The Cistek Group details the benefits of the solution, quantifies the financial value they represent, and defines efficient ways to communicate the value to the market in general and to specific customers in particular. We train marketing/sales people on how to develop value propositions and business case prototypes for their solutions, and train sales people on value selling techniques and tactics.
