What does the Black Swan Marketing Department do?
Marketing includes the promotion of the Black Swan State Theatre Company ‘brand’ and the selling of its ‘product’, the identification of the company’s target ‘markets’, researching the wants and needs of our patrons, investigating potential new markets/customers and being aware of as many new marketing tools and trends as possible. This information helps form the marketing ‘strategy’ of the Company as a whole and the individual marketing ‘campaigns’ for each show.
