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What does the banner display ratio mean?

April 26, 2017banner display mean ratio

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What does the banner display ratio mean?

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The banner display ratio defines how many banners you must display in order to earn enough credits to display your banner somewhere else. In other words, a 5:4 ratio would mean every time you show 5 of some other site’s banner on your site, you earn 4 exposures (Impressions) on another site. Please note: Cupid Traffic has a 5:4 ratio that is a very Excellent ratio in the Dating Banner exchange arena.