What does the “33” on the back of Rolling Rock bottles mean?
There are several common answers. First, it is said to be the number of words on the back label. The story goes that the Latrobe Brewing Company was deciding on which slogan to use on the new bottles, and had counted the number of words, and written it on the piece of paper that went to the bottle supplier. The bottle supplier mistakenly included the 33 on the printed bottles, and it has been there since. Another explanation is that it is the year that prohibition was repealed. One notable comment about the mysterious 33 from a Latrobe exec goes something like; “Who cares what it means as, long as people continue to ponder it while drinking a cold Rolling Rock.
