What does Sulfate-Free mean?
Shampoos that contain Sulfates can strip hair color. Sodium Laureth Sulfate is the primary cleansing agent used in most shampoos. This harsh cleanser aggressively scrubs your hair causing damage and threatening color. All Kenra® Platinum Shampoos are Sulfate-Free, so they ensure maximum color retention. They use gentle cleansers that deliver softness, body and shine to color treated hair without damaging the hair or threatening color.
